Surely some visitors will be curious to understand how Carli manages order processing and delivery of an average of more than 4000 orders per day, directly to customers throughout Italy. The answer lies in the skills and experience of our excellent, professional workforce. We provide to all employees a healthy environment with fine equipment and instruments to carry out their tasks. These things motivate employees performing all the tasks needed to maintain our standards of product quality as well as the efficient, timely delivery of orders to Carli customers everywhere.
Communications with customers are a key priority at Carli. Our Communications Center is responsible for preparation and delivery of catalogs, other product information and customer premiums. These items are sent to existing and potential customers with our own delivery organization as well as postal and private courier services. Well over seven and a half million items are processed annually by the Center.
The success of the new venture, selling olive oil directly to consumers, was greatly enhanced by the constant availability and support of the printing plant. We have a large Printing Department in the Carli facilities at Imperia. It is a state-of-the-art operation that produces millions of printed items on site annually (catalogs, brochures, forms, household information, etc.) to support marketing operations. Specialized printing firms are used for some items such as labels.
A corner of the printing area in the Department hosts a Museum piece, a distinguished 1925 “Saroglia” printing press, a gem in its category for many decades. It is a touching memento of the company’s beginning in the Carli Print Shop in 1911, its commitment to progress and its veneration of the past.
For three generations there has always been a “Mr. Carli” who meticulously monitors, in person, every functional operation in the company. He selects the best consignments of olives and olive oil and guarantees the constant, excellent quality of all Carli products. And it is always “Mr. Carli” who assures the punctuality and precision of the delivery service to customers’ homes.
"Mr. Carli" is still doings these things today and keeping the organization up to date. His biggest responsibility is to assure all Carli customers that they and their families and friends will be cared for by Carli during the next three generations as well as they have in the last three.
The Telephone clerks are a precious group of Carli people who talk to more than two thousand customers daily. There are also Clerks for incoming-mail (today including e-mail and fax). All are experts in handling customer needs, nevertheless the telephone clerks remain the favorites of thousands of Carli customers (among the more than 700,000) who enjoy the sound, understanding and comfort that only a human being can give. Orders are not the only topic in their customer contacts. They discuss alternative choices of products for their own needs or those of friends, they talk about foods, services, health, the weather, the lovely Riviera (where Carli is located), news, television, soccer, etc. Customers always remember to thank Carli for the gifts that they have received in relation to the quantities they purchase and the new customers that they introduce. Everyone phones with the certainty that they will receive a friendly welcome. Carli Management receives countless letters bearing compliments directed to the Telephone clerks, praising their efficiency, kindness, patience, sensitivity, support, and other human attributes that contribute something good to their lives. Carli is very proud of the appreciation that its employees arouse.
Surely some visitors will be curious to understand how Carli manages order processing and delivery of an average of more than 4000 orders per day, directly to customers throughout Italy. The answer lies in the skills and experience of our excellent, professional workforce. We provide to all employees a healthy environment with fine equipment and instruments to carry out their tasks. These things motivate employees performing all the tasks needed to maintain our standards of product quality as well as the efficient, timely delivery of orders to Carli customers everywhere.
The success of the new venture, selling olive oil directly to consumers, was greatly enhanced by the constant availability and support of the printing plant. We have a large Printing Department in the Carli facilities at Imperia. It is a state-of-the-art operation that produces millions of printed items on site annually (catalogs, brochures, forms, household information, etc.) to support marketing operations. Specialized printing firms are used for some items such as labels.
The Telephone clerks are a precious group of Carli people who talk to more than two thousand customers daily. There are also Clerks for incoming-mail (today including e-mail and fax). All are experts in handling customer needs, nevertheless the telephone clerks remain the favorites of thousands of Carli customers (among the more than 700,000) who enjoy the sound, understanding and comfort that only a human being can give. Orders are not the only topic in their customer contacts. They discuss alternative choices of products for their own needs or those of friends, they talk about foods, services, health, the weather, the lovely Riviera (where Carli is located), news, television, soccer, etc. Customers always remember to thank Carli for the gifts that they have received in relation to the quantities they purchase and the new customers that they introduce. Everyone phones with the certainty that they will receive a friendly welcome. Carli Management receives countless letters bearing compliments directed to the Telephone clerks, praising their efficiency, kindness, patience, sensitivity, support, and other human attributes that contribute something good to their lives. Carli is very proud of the appreciation that its employees arouse.
